Adele and
Justin Bieber are known for creating a music career from posting themselves
online. Unlike the days when you had to pullover and find a payphone while
driving, now with a simple post on YouTube a band can reach millions assuming
they have talent or something unique to offer.
Social Media is a powerful tool in this way. It all starts with a song
and these two artist are perfect examples of success through social media
marketing. Now selling millions of records, this is one of the many phenomenal
success stories in the business. So how does the digital age of music compare
to the past?
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| Music Punk Live Music Scene |
Before we
carried our music around in our pocket or could press a button on a computer to
get access to a digital recording of our favorite artist, we relied on the
radio. If we liked what was playing at the time and our friends agreed then you
basically found your way to the record store. A large percentage of the artists
you supported may have never had a live performance or perhaps you didn't know
or care. Some bands were savvy enough to know that fewer concerts still equaled
millions of record sales. Those days are seemily long past. Now recorded music
is as easy to purchase or share as anything. This has posed a problem for the
future of musicians making a living in the live music industry. The good news
is a musician no longer needs a record label to gain exposure.
More artist
are sharing the limelight and that’s great. There are many ways of marketing
your digital wares but the live music scene has become synonymous with
marketing your music. If you want to make a living when your digital record
sales are not cutting it, go on tour. Even if you are a musician only playing
the local live music scene it would benefit you to check out a few useful tools
in the form of mobile apps.
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| Music Punk App |
Bands in Town
lets bands manage their tour dates on
their Facebook and website and lets fan track their favorite artist. Will Call is also a great app to find
live music. As quoted by the New York Times it focuses primarily on the hipster
crowd and is only available in New York and San Francisco. The new Music Punk app at musicpunk.com finds
bands and dj's playing live near you and allows you to view a live music video
before heading out. The Music Punk
app is available in every city and has a great feature for bands and dj's to
easily upload their gigs and tour calendars. You can download any of these apps in the iTunes and Google Play stores. Of
the three apps mentioned Music Punk
seems to be most useful for the bands and music lovers alike.
