Today social
media websites are an important part of the online presence of both businesses
as well as professionals like lawyers, actors, TV show hosts and sports persons.
Twitter, Facebook, Tumblr, Instagram, Pinterest, Google plus, Linkedin, Vimeo, Stumbleupon, YouTube, Friendfeed are some
of the most popular social media websites, attracting millions of visitors from
all over the world every day. An account can be created on these websites for
free, with little verification except through email. These social media
websites can be used both for marketing as well as to keeping in touch with clients,
vendors as well as business associates. One of the
major advantages of social media is that a person does not have to spend his or
her hard earned money on domain names, web hosting, website maintenance; all
these aspects are taken care of automatically. The main investment for a social
media account is the time, effort and money spent on content creation.  |
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Additionally,
the main risk of developing a website is identity theft - one person does all
the work, invests the money, but a fraud with powerful backers will claim
ownership of the website just to earn some easy money. Additionally these
powerful backers will make false accusations without any proof against the
webmaster just to ruin the reputation. A disadvantage of using a social media
account is that the account can be closed at any time.
Since these accounts are usually free, it is
very difficult to get any kind of support. The popularity of a social media
account can be gauged from the number of people who are monitoring the account.
For example, the number of Twitter followers is an indication of the popularity
of the Twitter account, though others may be monitoring the account indirectly.
While certain social media accounts have a large number of followers because
the account owner is a high profile figure like a politician or celebrity, other
social media accounts attract a large number of visitors because of the quality
of the content, it can be interesting, funny, unique, entertaining.
To reward
quality content, social media awards have been instituted by different
organizations and media firms, which allow internet users to vote for their
favorite social media accounts. The social media awards site take into account
that the criteria for evaluation of content quality will be different across
categories, so internet users are able to request new categories if needed.
They can suggest or vote for their favorite social media account. The social
media awards may also be given based on the agency or brand, which is able to
harness social media best for promoting their product or service. Separate
awards may be awarded for each country based on the voting preferences of
visitors from that country.
The voting
deadline for the social media awards is specified on the website. After the
deadline, all the votes polled in each category are counted, to decide the
winners. The social media awards are handed over to the winners at a social media awards ceremony, which is usually covered extensively in both the online
and offline media.
